LOGLINE

A decade after the last installment, one of America’s most influential horror film franchises returned on April 15, 2011. “Scream 4″ opened at a modest $18.7 million, good for second place. It tumbled 62% in its second weekend to a paltry $7.2M. What was once innovative becomes hopelessly outdated if it doesn’t adapt and evolve. “Scream” didn’t. The series that seemed so cooler-than-thou at its outset has become just another product in a crowded marketplace. It’s safe to say that the face of the horror genre is no longer the “Ghostface” made iconic in the 1990s. The face of the genre today is probably a zombie’s bloody leer…